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Learn how to get in the media and make your work known


Chances are, you’ve poured your heart into creating something, and now it’s time more people know about it. Whether you’ve started a business, written a book, or are selling products or services, being featured in the media is one of the fastest and most fun ways to make more sales, earn credibility and get your work out into the world.

I know first-hand the power of PR and publicity. Before becoming an author, podcast host and the founder of EveryDay Happy, I was an entertainment publicist representing award-winning clients including American Idol, Gilmore Girls, So You Think You Can Dance, Malcolm in the Middle and more.

When I left the corporate world to follow my passion and become an author and an online entrepreneur, I was able to take everything I knew about PR and publicity and use it to build my company, boost sales and best of all share my work with people all over the world. Doing PR and publicity even helped turn my company into a Forbes Top 100 Website for Women and W3 Award-Winner for Best Lifestyle Website.

I know what it’s like to work hard and pour your heart into something. I’ve also worked with hundreds of fellow authors, coaches, entrepreneurs and small business owners who have struggled to get their work out there. It can be really discouraging, but it doesn’t have to be this way.

That’s why I created the DIY PR Course. So you can learn step-by-step how to get in the media, boost sales, earn credibility and share your work with people who are just waiting to know about you.

Putting yourself out there can feel scary and the DIY PR Course is also packed with inspiration, empowerment and practical tools to help you overcome any fears and believe in yourself more.

The program takes place 100% online so you can do it from any place and go at whatever pace you choose. The lessons are straight to the point so you’ll be able to breeze through the material and feel confident knowing what you’re doing.

You’ve worked hard creating something that matters to you. Now it’s time to share it with the world.

I look forward to welcoming you to the DIY PR Course!



Emily Florence, Founder of EveryDay Happy & Creator of the DIY PR Course

Emily Florence

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”

– Richard Branson, Entrepreneur, Author, Founder of all things Virgin

“If you’re looking to expand your influence, up your media presence, or attract new clients, then you’ll love working with Emily! Emily is encouraging, smart, and media savvy. Not only does she make you feel great about yourself and your brand, but she helps to position you in the best light and approach the right outlets that would be a good fit. I adored working with her and I highly recommend her!”

Lisa Fraley, Owner and Founder, Legal Coach & Attorney

“I owe a lot to Emily Florence. She is a PR master of strategic communications! The DIY PR course is a sure winner for entrepreneurs who know their business/product from the heart – yet require the expertise and guidance from a PR master like Emily to communicate it prodigiously to the world!”

Lisa Luckenbach, Owner and Founder, WiggleLess® LLC

“Emily has completely transformed the way we think, feel and act around marketing. The DIY PR course has been beyond helpful and the group calls with Emily have been AMAZING for our team. She is an absolute professional as well as a ray of human sunshine. Her advice and encouragement have been incredibly appreciated and she has brought us an immense amount of clarity and confidence by helping us identify what we were doing right and what specific changes to make in our marketing strategy. The perspective we gained working with Emily has been invaluable and I would highly recommend her to anyone looking for PR clarity and expert marketing guidance.”

Kait Husmann, Co-Founder of Cook + Cure

“Emily Florence is a wealth of knowledge when it comes to publicity. She is invested in seeing you succeed and ensures you have the tools you need to bring your message to the forefront of your industry. She combines her years of expertise in PR and publicity with a creative mindset to identify several ways for you to raise your visibility and bring your message to the masses. Her quick, solution-focused mindset and genuine, heartfelt investment in your success are greatly valued.”

Dr. Gladys Ato, Clinical Psychologist, Speaker, and Author of the book, The Good Goodbye: How to Navigate Change and Loss in Life, Love, and Work.

Here’s What You Get When You Sign Up for the DIY PR Course:

Each lesson includes a video training (average length is 30 minutes) and a workbook.

Lesson 1: Essential First Steps for Successful PR and Publicity

Set yourself up for successful PR and Publicity from the start! Here, you’ll learn how to get three essential tools in place that you’ll use throughout your time working with the media.

You’ll also discover which types of media are best for you to focus on, determine your number one objective, and establish a healthy mindset for putting yourself out there.

Lesson 2: What the Media Truly Wants From You

In this lesson, you’ll clarify who you want to connect with through the media so you can avoid wasting time targeting the wrong audience.

You’ll discover what the media looks for in a story, how to use the media to reach your audience and what every pitch must include.

Lastly, you’ll begin crafting stories the media will fall in love with!

Lesson 3: Getting to Know and Love the Media

In this lesson, you’ll find out the media outlets that are best for you to target. You’ll also learn who you should contact at media outlets. There are several types of journalists and here you’ll discover who best to reach out to.

Lastly, you’ll find out how to gather contact information for media and get insider secrets for building genuine, mutually beneficial, long-lasting relationships with editors, producers, hosts and more.

Lesson 4: Pitching the Media: Everything You Need to Know

Here, you’ll learn everything you need to know about pitching the media. Including who to pitch, how to pitch, what to pitch, what your subject line should be, and when to pitch (even the best days and times!).

You’ll create a realistic publicity plan, or media strategy to follow, and find out the musts and must nots for successful pitches.

Bonus – You’ll also get access to pitch templates and real examples of pitches the media said ‘yes’ to.

Lesson 5: What to do After You Pitch

In this lesson, you’ll learn what steps to take after you pitch to increase your chances of being featured in the media.

You’ll also learn how and when to follow up with the media, and discover what you need on-hand so you’re ready the second the media calls and says they want you!

Lesson 6: Nailing Media Appearances and Maximizing Your Business for Years to Come

In this final lesson, you’ll learn how to show up as your best self for media appearances, and how to present and ‘plug’ yourself without sounding sales-y.

You’ll also learn easy ways to maximize media placements for years to come!

Bonus Library

You also get access to a library of amazing bonus resources including pitch templates and real examples of pitches the media have said ‘Yes’ to.

210 U.S. Media Markets

Editorial Calendar: Know When to Pitch

Interview Tips to Nail Media Appearances

Pitch Templates

Real Pitch Examples

Real Pitch Examples

Your Welcome Workbook

This powerful workbook will give you great insight and clarity into your business and life.

(Past students have said the Welcome Workbook alone is worth the entire course investment!)

The DIY PR Course is a step-by-step and you’ll learn everything you need to know to market your business or product — even if you think you’re not good at it, or you’ve never done it before.

You’ll also build your confidence so you’ll feel comfortable working with the media and putting yourself out there!

Emily Florence

“Emily has been one of my favorite coaches! Working with her is like having a business confidante, friend and PR expert all-in-one. She brings so much knowledge, care and love and, without fail, is extremely thorough, so you always know she has your back. My list has grown significantly, I’ve become a Huffington Post Blogger and, most importantly, I am attracting the people who need me most, making the impact I want to be in the world.”

Deborah Acker, Intuitive Transformation & Truth Coach

“As someone who had little to no experience promoting, this course has changed my life. Emily gets straight to the point and actually teaches you what you need to know with no fluff. I’ve taken many courses on a myriad of topics throughout my career and this course is truly a breath of fresh air. It’s easy to follow and you can go at your own pace.

I would’ve happily paid 3 or 4 times more for the program as it has brought a multitude of value! I am sincerely grateful for Emily and the DIY PR Course!”

Hallie Bull, Life Coach & Female Entrepreneur

“If I was down to my last dollar I’d spend it on PR.”

– Bill Gates, Entrepreneur, Author, Philanthropist, Co-Founder of Microsoft

Choose Your Plan

I’ve read and agree to the Terms & Conditions.

Have a question? Check out some FAQs below or send an email to and we’ll get back to you soon!


Is the DIY PR Course and doing PR hard?

I created this program to be straightforward and step-by-step, so you’ll feel confident knowing exactly what to do and what not to do when working with the media.

The course is quick and jam-packed with value. It includes everything you need to know and nothing you don’t!

Is the course right for me?

This course is for you if you’re an entrepreneur, author, coach, writer, artist, trainer, healer, mentor, small business owner or someone who wants to learn how to get in magazines, TV, radio, newspapers, podcasts and/or online media.

It’s perfect for anyone looking to:

  • Grow your business, book or brand.
  • Get more clients, customers, fans and followers.
  • Earn credibility and become recognized as a leader in your industry.
  • Add media logos to your website or product to show people you’re the real deal.
  • Stand out from the crowd and make your work known.
  • Share your work with people all over the world.


Should I join if I'm not good at marketing myself?

Few people are born great marketers. It takes know-how and tools to become comfortable putting yourself out there. (Not to mention practice!)

The DIY PR Course is a step-by-step and you’ll learn everything you need to know to market your business or product — even if you think you’re not good at it, or you’ve never done it before.

You’ll also receive tools to help you build confidence and become comfortable putting yourself out there. 🙂

Is it strange to pitch the media myself and not have a publicist do it? Will journalists think less of me or not take me seriously?

Not at all. All that matters to a journalist is the person they’re working with knows how to pitch. (Everything you need to know is in this course.)

Also, a good publicist charges $10,000+ minimum for three months with no guarantee of results. At the end of the day, no one knows or cares about your work as much as you do.

How much time should I set aside?

The average video lesson is 30-minutes and with worksheets, you’re looking at 1-2 hours per lesson. You have lifetime access to the course and can completely go at your own pace.

What if I want to target media outside the United States?

Wonderful! The tools you learn can be used to get media attention anywhere in the world.

When does the course begin?

As soon as you sign up, you’ll receive an email with a personalized username and password to access the entire program in our private member area. You can begin right away or whenever you’re ready.

Is there a refund policy?

You have 14 days after purchasing to receive a full refund. Simply notify our team within 14 days of purchasing the program by sending an email to

Who can I contact with other questions?

Email any questions to and we’ll get back to you soon. 🙂

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