Skyrocket Your Business, Book or Brand, Earn Credibility

& Make Your Work Known


Enrollment is now officially open for my highly anticipated DIY PR Course. (Save $500 with an exclusive special when you sign up today.)

Are you ready to skyrocket your business, book or brand, increase sales, earn credibility and make your work known?

Say hello to my DIY PR Course — your go-to for getting in the media without breaking the bank!

In today’s world, being in the media has the power to transform your business and life in the best way possible. But hiring an expensive publicist isn’t always an option, especially if you’re an author, coach or solo-entrepreneur who doesn’t have an extra $10K lying around to spend.

I know first-hand the power of PR and publicity and how it can completely transform your business and life. Before becoming an entrepreneur and consultant, I was an entertainment publicist representing award-winning TV shows including American Idol, Gilmore Girls, So You Think You Can Dance and more.

When I left the corporate world to follow my passion I took everything I knew about PR and publicity and used it to build my company and share my work with people all over the world. My company was even named a Forbes Top 100 Website for Women and w3 Award Winner for Best Lifestyle Websitin the first two years of starting out.

Whether you’re a coach looking to attract new clients, an author seeking book publicity or an entrepreneur ready to earn credibility, I’ve got you covered with the guidance, resources and support you need to get in the media and grow.

I look forward to working with you!

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”

– Richard Branson, Entrepreneur, Author, Founder of all things Virgin

Emily Florence

Emily Florence and Harper pup.


Join today and learn how to:

Craft the perfect pitch: Learn how to create attention-grabbing pitches that capture journalists’ interest and stories the media will say “yes!” to.

Leverage your business with proven techniques and best practices for securing press coverage and generating buzz on podcasts, radio, TV and online media.

Establish true confidence in yourself and feel comfortable and assured when stepping into the spotlight.

“If you’re looking to expand your influence, up your media presence, or attract new clients, then you’ll love working with Emily! Emily is encouraging, smart, and media savvy. Not only does she make you feel great about yourself and your brand, but she helps to position you in the best light and approach the right outlets that would be a good fit. I adored working with her and I highly recommend her!”

Lisa Fraley, Owner and Founder, Legal Coach & Attorney

“I owe a lot to Emily Florence. She is a PR master of strategic communications! The DIY PR course is a sure winner for entrepreneurs who know their business/product from the heart – yet require the expertise and guidance from a PR master like Emily to communicate it prodigiously to the world!”

Lisa Luckenbach, Owner and Founder, WiggleLess® LLC

“Emily has completely transformed the way we think, feel and act around marketing. The DIY PR course has been beyond helpful and the group calls with Emily have been AMAZING for our team. She is an absolute professional as well as a ray of human sunshine. Her advice and encouragement have been incredibly appreciated and she has brought us an immense amount of clarity and confidence by helping us identify what we were doing right and what specific changes to make in our marketing strategy. The perspective we gained working with Emily has been invaluable and I would highly recommend her to anyone looking for PR clarity and expert marketing guidance.”

Kait Husmann, Co-Founder of Cook + Cure

Work with Emily One-on-One

As a veteran PR and publicity consultant and media strategist, an award-winning writer, journalist and certified life and career coach, my mission is to not only help you create success, but to experience more ease and joy in the process.

In our personalized sessions, we’ll dive deep to create a media strategy tailored to meet your objectives. We’ll craft timely stories that will capture media attention and I’ll even edit your pitch template so you’ll feel 100% confident when reaching out to the media.

Whether you’re seeking to attract more clients or customers, boost brand recognition, promote a new product, or establish yourself as a leader in your industry, my one-on-one program is designed to help you leverage the power of the media to reach your goals.

One-on-One with Emily includes phone or Zoom sessions and email support. I’ll provide feedback, strategy, tools, accountability and more.

This is an incredible opportunity to receive personal support and expert guidance.

*Space is limited

What’s Inside the DIY PR Course

These easy-to-follow lessons will walk you through the entire PR process, from crafting compelling pitches to securing media coverage and everything in between. The average video is 30 minutes and is designed to empower you with practical skills and actionable insights — making it a breeze to learn everything you need to know and nothing you don’t!

Lesson 1: Essential First Steps for Successful PR and Publicity

Set yourself up for successful PR and Publicity from the start. Here, you’ll learn three essential tools to put in place that will help you from the get-go.

Plus, determine your top goals, discover the best types of media to focus on, and establish a healthy mindset for putting yourself out there.

Lesson 2: What the Media Truly Wants From You

In this lesson, you’ll clarify who you want to connect with through the media so you can avoid wasting time targeting the wrong audience.

You’ll discover what the media looks for in a story, how to use the media to reach your audience and what every pitch must include.

Lastly, you’ll begin crafting stories the media will fall in love with.

Lesson 3: Getting to Know and Love the Media

Find out the media outlets that are best for you to target and learn who to contact at media outlets.

Plus, discover how to find contact information for media and build mutually beneficial relationships with editors, producers, hosts and more.

Lesson 4: Pitching the Media: Everything You Need to Know

Learn everything you need to know about pitching the media, including who to pitch, how to pitch, what to pitch, and when to pitch (even the best days and times!).

Plus, create a realistic publicity plan, or media strategy to follow, and find out the musts and must nots for successful pitches.

Bonus – Get access to pitch templates and real examples of pitches the media said ‘yes’ to.

Lesson 5: What to do After You Pitch

In this lesson, you’ll learn what steps to take after you pitch to increase your chances of being featured in the media.

You’ll also learn how and when to follow up with the media, and discover what you need on-hand so you’re ready the second the media calls and says they want you!

Lesson 6: Showing Up as Your Best Self for Media Appearances and Maximizing Your Business for Years to Come

In this final lesson, you’ll learn how to show up as your best self for media appearances, and how to present and ‘plug’ yourself without sounding sales-y.

You’ll also find out easy ways to maximize media placements for years to come.

Bonus Library

Gain access to a wealth of resources in this extensive bonus library. Here you’ll find pitch templates and real examples of pitches the media said “Yes” to and tools to streamline your efforts and maximize results.

210 U.S. Media Markets

Editorial Calendar: Know When to Pitch

Interview Tips to Nail Media Appearances

Pitch Templates

Real Pitch Examples

Real Pitch Examples

Your Welcome Video

Receive a warm welcome in our private member area with inspiration and advice for this new chapter in your life.

Your Welcome Workbook

Get great insight and clarity into your business and life with this powerful workbook.

(Past students have said the Welcome Workbook alone is worth the entire course investment.)

“Emily has been one of my favorite coaches! Working with her is like having a business confidante, friend and PR expert all-in-one. She brings so much knowledge, care and love and, without fail, is extremely thorough, so you always know she has your back. My list has grown significantly, I’ve become a Huffington Post Blogger and, most importantly, I am attracting the people who need me most, making the impact I want to be in the world.”

Deborah Acker, Intuitive Transformation & Truth Coach

Meet Emily Florence


Quote I live by:

“As you go the way of life, you will see a chasm. Jump. It is not as wide as you think.”

– Joseph Campbell


Hi, I’m Emily Florence and I’m the author of the 2024 must-read feel-good book Even Better: Easier Ways to a Happier Life. I’m an award-winning writer, journalist and certified life, life purpose and career coach. I’m also a business consultant and a PR and publicity strategist.

I’m the founder of the lifestyle community EveryDay Happy and have been featured in several major media outlets including ForbesEntrepreneurThe Huffington Post and the Los Angeles Business Journal.

Before becoming an author, coach and an entrepreneur, I was an entertainment publicist representing award-winning TV shows including American IdolGilmore GirlsSo You Think You Can Dance and more.

I have a Master of Arts degree in Broadcast Journalism from Emerson College in Boston and a Bachelor of Arts degree in Cultural Anthropology from the University of California at Santa Barbara. My first company was honored to be named a Forbes Top 100 Website for Women and a W3 Award Winner for Best Lifestyle Website and Best Writing for a Lifestyle Website.

For over 10 years I’ve helped authors, coaches, entrepreneurs and creatives get in the media and skyrocket their businesses, books and brands.

I look forward to helping you too! 


“Emily Florence is a wealth of knowledge when it comes to publicity. She is invested in seeing you succeed and ensures you have the tools you need to bring your message to the forefront of your industry. She combines her years of expertise in PR and publicity with a creative mindset to identify several ways for you to raise your visibility and bring your message to the masses. Her quick, solution-focused mindset and genuine, heartfelt investment in your success are greatly valued.”

Dr. Gladys Ato, Clinical Psychologist, Speaker, and Author of the book, The Good Goodbye: How to Navigate Change and Loss in Life, Love, and Work.

“As someone who had little to no experience promoting, this course has changed my life. Emily gets straight to the point and actually teaches you what you need to know with no fluff. I’ve taken many courses on a myriad of topics throughout my career and this course is truly a breath of fresh air. It’s easy to follow and you can go at your own pace.

I would’ve happily paid 3 or 4 times more for the program as it has brought a multitude of value! I am sincerely grateful for Emily and the DIY PR Course!”

Hallie Bull, Life Coach & Female Entrepreneur

“If I was down to my last dollar I’d spend it on PR.”

– Bill Gates, Entrepreneur, Author, Philanthropist, Co-Founder of Microsoft

Choose the Best Option for You:

I’ve read and agree to the Terms & Conditions.

Have a question? Check out some FAQs below or send an email to and we’ll get back to you soon!


Is doing PR hard?

No. Not when you have the right tools. I created this program to be straightforward and step-by-step, so you’ll feel confident knowing exactly what to do and what not to do when working with the media.

Is PR and publicity right for me?

PR and publicity is for you if you’re an entrepreneur, author, coach, writer, artist, trainer, healer, mentor, small business owner or someone who wants to be a guest on podcasts, get in magazines, TV, radio, newspapers, and/or online media.

It’s perfect for anyone looking to:

  • Grow your business, book or brand.
  • Get more clients, customers, fans and followers.
  • Earn credibility and become recognized as a leader in your industry.
  • Add media logos to your website or product to show people you’re the real deal.
  • Stand out from the crowd and make your work known.
  • Share your work with people all over the world.


Should I join your program if I'm not good at marketing myself?

Few people are born great marketers. It takes know-how and tools to become comfortable putting yourself out there. (Not to mention practice!)

I’ll show you everything you need to know to market your business or product — even if you think you’re not good at it, or you’ve never done it before.

You’ll also receive tools to help you build confidence and become comfortable putting yourself out there. 🙂

Is it strange to pitch the media myself and not have a publicist do it? Will journalists think less of me or not take me seriously?

Not at all. All that matters to a journalist is the person they’re working with knows how to pitch. (Everything you need to know is in this course.)

Also, a good publicist charges $10,000+ minimum for three months with no guarantee of results. At the end of the day, no one knows or cares about your work as much as you do.

How much time should I set aside?

The DIY PR Course average video lesson is 30-minutes and with worksheets, you’re looking at 1-2 hours per lesson. You have lifetime access to the course and can completely go at your own pace.

Group Coaching calls will run 1-2 hours and One-on-One Publicity calls will run 1-hour. 

What if I want to target media outside the United States?

Wonderful! The tools you learn can be used to get media attention anywhere in the world.

Is there a refund policy?

You have 3 days after purchasing to receive a full refund no questions asked. Simply notify our team within 3 days of purchasing by sending an email to

Who can I contact with other questions?

Email any questions to and we’ll get back to you soon. 🙂

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