Boost Visibility, Earn Credibility and Make Your Work Known.


Whether you have a business, book, or brand and you’re you’re selling products or services, being featured in the media is one of the fastest and most fun ways to market and grow so you can get more clients and customers, make more sales, earn credibility and get your work out into the world.

I know first-hand the power of PR and publicity. Before becoming an author, podcast host and the founder of EveryDay Happy, I was an entertainment publicist representing award-winning TV shows including American Idol, Gilmore Girls, So You Think You Can Dance and more.

When I left the corporate world to follow my passion and became an author and an online entrepreneur, I was able to take everything I knew about PR and publicity and use it to build my company and share my work with people all over the world. Doing PR and publicity even helped turn my company into a Forbes Top 100 Website for Women and W3 Award-Winner for Best Lifestyle Website in less than two years of starting out. 

I know what it’s like to work hard and pour your heart into something. I’ve also worked with hundreds of fellow entrepreneurs, coaches, authors, creatives and small business owners who have struggled to get their work out there. It can be really discouraging, but it doesn’t have to be this way.

That’s why I created the DIY PR Course. So you can learn step-by-step how to be your own publicist and get in the media, boost visibility, earn credibility and share your work with people who are just waiting to know about you.

Putting yourself out there can feel scary and the DIY PR Course is packed with practical tools to help you overcome fears so you will feel comfortable working with the media and showing up as yourself.

This program takes place in our private member’s area online so you can do it from any place and go at whatever pace you choose. The lessons are straight to the point so you’ll be able to breeze through the material and feel confident knowing what you’re doing.

You’ve worked hard creating something that matters to you. Now it’s time to share your unique gifts and work with the world. And there’s no better way than by getting in the media. It’s your time — you are ready.

I can’t wait to welcome you to DIY PR!


Emily Florence, Founder of EveryDay Happy, Creator of the DIY PR Course



Emily Florence

Are you struggling to get more people to know about your business, product or service?

Are you feeling confused, stuck, or overwhelmed not knowing which direction to go?

Would you like to experience more ease in growing or scaling your business so you can focus your time and energy on what you most enjoy doing?

Join me for the DIY PR Course, Group Coaching or a One-on-One VIP experience.

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front-page ad.”

– Richard Branson, Entrepreneur, Author, Founder of all things Virgin

The DIY PR Course is a step-by-step and you’ll learn everything you need to know to market your business or product — even if you think you’re not good at it, or you’ve never done it before.

You’ll also build your confidence so you’ll feel comfortable working with the media and putting yourself out there!

“If you’re looking to expand your influence, up your media presence, or attract new clients, then you’ll love working with Emily! Emily is encouraging, smart, and media savvy. Not only does she make you feel great about yourself and your brand, but she helps to position you in the best light and approach the right outlets that would be a good fit. I adored working with her and I highly recommend her!”

Lisa Fraley, Owner and Founder, Legal Coach & Attorney

“I owe a lot to Emily Florence. She is a PR master of strategic communications! The DIY PR course is a sure winner for entrepreneurs who know their business/product from the heart – yet require the expertise and guidance from a PR master like Emily to communicate it prodigiously to the world!”

Lisa Luckenbach, Owner and Founder, WiggleLess® LLC

“Emily has completely transformed the way we think, feel and act around marketing. The DIY PR course has been beyond helpful and the group calls with Emily have been AMAZING for our team. She is an absolute professional as well as a ray of human sunshine. Her advice and encouragement have been incredibly appreciated and she has brought us an immense amount of clarity and confidence by helping us identify what we were doing right and what specific changes to make in our marketing strategy. The perspective we gained working with Emily has been invaluable and I would highly recommend her to anyone looking for PR clarity and expert marketing guidance.”

Kait Husmann, Co-Founder of Cook + Cure

What’s Inside the DIY PR Course:

Lesson 1: Essential First Steps for Successful PR and Publicity

Set yourself up for successful PR and Publicity from the start! Here, you’ll learn how to get three essential tools in place that you’ll use throughout your time working with the media.

You’ll also discover which types of media are best for you to focus on, determine your number one objective, and establish a healthy mindset for putting yourself out there.

Lesson 2: What the Media Truly Wants From You

In this lesson, you’ll clarify who you want to connect with through the media so you can avoid wasting time targeting the wrong audience.

You’ll discover what the media looks for in a story, how to use the media to reach your audience and what every pitch must include.

Lastly, you’ll begin crafting stories the media will fall in love with!

Lesson 3: Getting to Know and Love the Media

In this lesson, you’ll find out the media outlets that are best for you to target. You’ll also learn who you should contact at media outlets. There are several types of journalists and here you’ll discover who best to reach out to.

Lastly, you’ll find out how to gather contact information for media and get insider secrets for building genuine, mutually beneficial, long-lasting relationships with editors, producers, hosts and more.

Lesson 4: Pitching the Media: Everything You Need to Know

Here, you’ll learn everything you need to know about pitching the media. Including who to pitch, how to pitch, what to pitch, what your subject line should be, and when to pitch (even the best days and times!).

You’ll create a realistic publicity plan, or media strategy to follow, and find out the musts and must nots for successful pitches.

Bonus – You’ll also get access to pitch templates and real examples of pitches the media said ‘yes’ to.

Lesson 5: What to do After You Pitch

In this lesson, you’ll learn what steps to take after you pitch to increase your chances of being featured in the media.

You’ll also learn how and when to follow up with the media, and discover what you need on-hand so you’re ready the second the media calls and says they want you!

Lesson 6: Nailing Media Appearances and Maximizing Your Business for Years to Come

In this final lesson, you’ll learn how to show up as your best self for media appearances, and how to present and ‘plug’ yourself without sounding sales-y.

You’ll also learn easy ways to maximize media placements for years to come!

Bonus Library

Get access to a library of amazing bonus resources including pitch templates and real examples of pitches the media said ‘Yes’ to.

210 U.S. Media Markets

Editorial Calendar: Know When to Pitch

Interview Tips to Nail Media Appearances

Pitch Templates

Real Pitch Examples

Real Pitch Examples

Your Welcome Video

Receive a warm welcome to the DIY PR Course in our private member area with inspiration and advice for this new chapter in your life. 

Your Welcome Workbook

Get great insight and clarity into your business and life with this powerful workbook.

(Past students have said the Welcome Workbook alone is worth the entire course investment!)

Work with Emily

One-on-One VIP

Work one-on-one with Emily to receive personal support and feedback on your pitch templates, press materials and your media strategy.

This option includes one-on-one calls plus email support and Emily will provide direct edits on your pitch template and guidance for crafting stories.

How it Works:

Once you enroll, you will receive instant access to the DIY PR Course. As you go through your Welcome Workbook and Lessons 1-4 you’ll email Emily your workbooks so she can review your materials and offer direct edits on your pitch template. She’ll also give you advice, feedback, guidance and support on your media strategy to help you get the most out of working with the media.

Emily will work with you directly on two phone calls and through email support.

This is an incredible opportunity to receive personal support from a leading PR and publicity expert!

“Emily has been one of my favorite coaches! Working with her is like having a business confidante, friend and PR expert all-in-one. She brings so much knowledge, care and love and, without fail, is extremely thorough, so you always know she has your back. My list has grown significantly, I’ve become a Huffington Post Blogger and, most importantly, I am attracting the people who need me most, making the impact I want to be in the world.”

Deborah Acker, Intuitive Transformation & Truth Coach

Meet Emily Florence


Quote I live by:

“Go confidently in the direction of your dreams. Live the life you’ve imagined.”

– Thoreau


Hello! I’m Emily Florence and I’m the founder of EveryDay Happy and host of the EveryDay Happy Show podcast. I’m also an author, certified life, life purpose and business coach, and the creator of several successful online programs including Love Yourself More, Reboot Your Soul and my signature DIY PR Course.

I have a Master of Arts in Broadcast Journalism from Emerson College in Boston and prior to becoming an entrepreneur, I was an entertainment publicist representing award-winning TV clients including America Idol, So You Think You Can Dance, Gilmore Girls and more.

My company has been named a Forbes Top 100 Website for Women and received several awards including a W3 Award for Best Lifestyle Website.

For over a decade, I’ve been fortunate to work with amazing people like yourself to help them reach their goals with more joy and ease.

I look forward to working with you too!


5 Fun Facts About Me

1.  I can say the alphabet backwards in under 10 seconds flat.

2.  At 20 years-old, I took a quarter off from college and went to Europe for several months by myself. The first month I lived in a flat in Florence, Italy with seven other people – I was the only American. The remainder of my trip I traveled everywhere I could.

That experience changed me to my core. Everything about it from traveling alone half-way across the world, to meeting new people, seeing other ways of living, learning how to depend on myself, and even not complaining because I didn’t have anyone to complain to. I highly recommend traveling solo for everyone.

3.  I’ve been lucky to call 9+ special places ‘home’ so far in my life including: Ojai, CA, San Diego, Santa Barbara, Florence, Italy, West Hollywood, Beverly Hills, Boston, New York City and Kauai, Hawaii.

4.  I dropped out of law school after four days. I had no idea what I wanted to do with my life when I finished college and law school was something I applied for and got in to, so I went. And even though I felt really cool saying “I’m going to law school,” by my second day I knew that it wasn’t something I wanted, and if I stayed the only reason I’d be doing so was to prove to everyone that I could do it.

That was the moment in my life when I realized that at the end of the day it didn’t matter what people thought or said about me, what mattered was how I felt. In making the decision to leave, I chose to live my life for me.

5.  I have the cutest, sweetest and silliest Labrador pup on the planet, named Harper, who completely has my heart.❤️


“Emily Florence is a wealth of knowledge when it comes to publicity. She is invested in seeing you succeed and ensures you have the tools you need to bring your message to the forefront of your industry. She combines her years of expertise in PR and publicity with a creative mindset to identify several ways for you to raise your visibility and bring your message to the masses. Her quick, solution-focused mindset and genuine, heartfelt investment in your success are greatly valued.”

Dr. Gladys Ato, Clinical Psychologist, Speaker, and Author of the book, The Good Goodbye: How to Navigate Change and Loss in Life, Love, and Work.

“As someone who had little to no experience promoting, this course has changed my life. Emily gets straight to the point and actually teaches you what you need to know with no fluff. I’ve taken many courses on a myriad of topics throughout my career and this course is truly a breath of fresh air. It’s easy to follow and you can go at your own pace.

I would’ve happily paid 3 or 4 times more for the program as it has brought a multitude of value! I am sincerely grateful for Emily and the DIY PR Course!”

Hallie Bull, Life Coach & Female Entrepreneur

“If I was down to my last dollar I’d spend it on PR.”

– Bill Gates, Entrepreneur, Author, Philanthropist, Co-Founder of Microsoft

LIMITED TIME OFFER: Save $200 on Enrollment.

Choose the Best Option for You:

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Have a question? Check out some FAQs below or send an email to and we’ll get back to you soon!


Is the DIY PR Course and doing PR hard?

I created this program to be straightforward and step-by-step, so you’ll feel confident knowing exactly what to do and what not to do when working with the media.

The course is quick and jam-packed with value. It includes everything you need to know and nothing you don’t!

Is the course right for me?

This course is for you if you’re an entrepreneur, author, coach, writer, artist, trainer, healer, mentor, small business owner or someone who wants to learn how to get in magazines, TV, radio, newspapers, podcasts and/or online media.

It’s perfect for anyone looking to:

  • Grow your business, book or brand.
  • Get more clients, customers, fans and followers.
  • Earn credibility and become recognized as a leader in your industry.
  • Add media logos to your website or product to show people you’re the real deal.
  • Stand out from the crowd and make your work known.
  • Share your work with people all over the world.


Should I join if I'm not good at marketing myself?

Few people are born great marketers. It takes know-how and tools to become comfortable putting yourself out there. (Not to mention practice!)

The DIY PR Course is a step-by-step and you’ll learn everything you need to know to market your business or product — even if you think you’re not good at it, or you’ve never done it before.

You’ll also receive tools to help you build confidence and become comfortable putting yourself out there. 🙂

Is it strange to pitch the media myself and not have a publicist do it? Will journalists think less of me or not take me seriously?

Not at all. All that matters to a journalist is the person they’re working with knows how to pitch. (Everything you need to know is in this course.)

Also, a good publicist charges $10,000+ minimum for three months with no guarantee of results. At the end of the day, no one knows or cares about your work as much as you do.

How much time should I set aside?

The average video lesson is 30-minutes and with worksheets, you’re looking at 1-2 hours per lesson. You have lifetime access to the course and can completely go at your own pace.

What if I want to target media outside the United States?

Wonderful! The tools you learn can be used to get media attention anywhere in the world.

When does the course begin?

As soon as you sign up, you’ll receive an email with a personalized username and password to access the entire program in our private member area. You can begin right away or whenever you’re ready.

Is there a refund policy?

You have 10 days after purchasing to receive a full refund. Simply notify our team within 10 days of purchasing the program by sending an email to

Who can I contact with other questions?

Email any questions to and we’ll get back to you soon. 🙂

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